At MediaNeighbours, we believe marketing considerations begin during the editing process. It is essential to understand the audience(s) for your book, and we help you do that. Once readers and buyers are identified, everything else falls into place.
By building an overarching communications and promotional strategy, we help you choose:
- How to market
- Where to market
- What tools will be most effective--and why
- When to market
- How to price your book
Some popular and effective marketing efforts include:
Blogging & article writing
For writers who have an important message, blogging and article writing become "must-do" activities. These efforts often feel familiar and comfortable, because, after all, you're a writer!
For those who don't identify primarily as writers, we have the inhouse tools to write or edit copy for you.
Effective email campaigns can be a powerful way to spread the word, increase your visibility, and ensure that you won’t be forgotten. Simply having a website doesn’t mean that people will find you on the internet. This chart shows the impact on the number of visits to a site immediately after two email blasts!
At MediaNeighbours, we have extensive experience in helping clients with email campaigns that send newsletters, special offers, surveys, and other updates on a regular basis to their contact lists. We can create and host accounts with Constant Contact, MailChimp, or iContact to manage your mailing lists and design eye-catching announcements and promotions for your customers and clients.
When you're ready for publicity, you'll want a media kit that's ready to rock-n-roll. We'll help you prepare:
- Pitches and calls to action
- Headlines and press releases
- Query letters
- Media advisories
- Business cards, postcards, posters, and flyers (see Graphical Services for details)
- Book, artwork, and product images
- Sell sheets
- Q & A prompts
- Endorsements and testimonials
There are many ways to achieve publicity, from conventional to innovative "guerilla" tactics. We'll explore the options that best suit you and your budget, for example:
- Print/digital ads
- Feature articles
- Newsprint, radio, andTV spots
- Speaking engagements, courses, and workshops
- Competitions and awards
- Personal appearances, book launches, and interviews
- Trade shows, conferences, and book display opportunities
Social media engagement
It's daunting, we know! But MediaNeighbours can provide you with the information you need to make smart decisions for you, your book, and your business. We also can provide interactive buttons into your email, blog post, advertisement, or website.